The stack
Three primitives. One motion.
MCP wires your tools. Plugins package the capability. Skills are the playbook.
MCP — Model Context Protocol
MCP is an open standard that lets AI agents connect to external tools, data sources, and services through a single interface.
Instead of building custom integrations for every tool your agent needs, you install MCP-compatible tools once. The model decides what to call, when to call it, and how to chain the results — no hard-coded logic required.
Why it matters for GTM
Traditional sales tech stacks are brittle because they require point-to-point integrations. One new tool means one new integration to maintain. MCP replaces that with a shared connection layer: any AI model that speaks MCP can use any MCP-compatible tool. Your CRM, enrichment provider, sequencer, and data warehouse all become first-class agent capabilities.
Key properties
- Tool-use standard: defines how an agent discovers and calls external capabilities
- Open specification: not proprietary to any vendor
- Agent-native: the model decides when to call a tool, not a fixed workflow
Plugins — Packaged capability
A plugin bundles a set of MCP tools into a single, installable unit that any compatible AI model can use immediately.
Think of a plugin as a power-up. Install the Vibe Prospecting plugin and your agent gains instant access to 300M+ contact profiles, 70M+ companies, 18 structured enrichment endpoints, and real-time buying signals — no API keys to wire, no schema to learn.
Plugin vs. raw API
A raw API requires you to read documentation, authenticate, format requests, handle pagination, and parse responses. A plugin abstracts all of that into named tools the model can call directly from a prompt. The model reads the tool's description and infers how to use it.
Vibe Prospecting as the reference plugin
Vibe Prospecting is the reference MCP plugin for GTM data. It exposes prospect search, company match, bulk enrichment, event feeds (funding, hires, intent signals), and export capabilities as callable MCP tools.
Skills — The playbook
A skill is a structured prompt workflow that tells your agent what to do, in what order, with what constraints.
Skills are the GTM muscle memory of an AI-native team. Where a plugin gives the agent capability, a skill gives it judgment: when to filter by buying signal before enrichment, how to stage approvals before pushing to CRM, what to put in a first-touch subject line for a CFO vs a VP of Ops.
Skills vs. prompt templates
A prompt template is a blank form you fill out each time. A skill is a complete, reusable workflow with decision points, tool calls, and outcome definitions baked in. Skills accumulate institutional knowledge; prompt templates don't.
What a skill looks like
A skill has: a goal statement, a sequence of steps, tool calls at each step, guardrails (what the agent must not do), and an output definition. The Vibe Prospecting plugin ships with built-in skills for common GTM motions.