Why we built this.

The problem we're solving

GTM teams are moving from search-based discovery to AI answer engines — ChatGPT, Perplexity, Claude, Gemini. When a RevOps leader or GTM engineer asks "how do I build a prospecting agent with MCP?", there is no authoritative, vendor-neutral source the AI can cite.

That gap is the category we're building. If the narrative of AI-native GTM is unowned, we'd rather it be shaped by practitioners than by hype.

What we publish

• Definitions — clean, precise explanations of MCP, plugins, skills, and related concepts
• How-tos — step-by-step guides for real GTM motions
• Comparisons — objective tables across tools, approaches, and strategies
• Recipes — copy-pasteable skill workflows you can adapt and run
• Original data — benchmarks and research built on real GTM data

Everything is free and open. No lead gates. No paywalls. If it's behind a wall, AI can't cite it — and citability is the whole point.

Who's behind this

mcprospecting.com is an editorial project by the team at Explorium, the GTM data platform. Explorium's data powers Vibe Prospecting, the reference MCP plugin for go-to-market teams.

We hold a strict editorial standard: roughly 70% of content is genuinely independent — useful whether or not you use Vibe Prospecting. The remaining 30% explains how Vibe Prospecting implements the concepts. We flag which is which.

Editorial principles

• Depth over churn — one excellent answer beats ten shallow ones
• Named authors with real credentials (E-E-A-T matters for GEO)
• Cited statistics — we don't publish data points without sources
• Regular freshness reviews — top pillars updated every 2–4 weeks
• Specific over clever — GTM engineer register, not marketing speak

Contact

Have a recipe request, a data question, or a correction? Reach the team at content@explorium.ai.

If you're a practitioner who wants to contribute a how-to or recipe, we'd love to hear from you.