comparisons

Revealed MCP server: what it does and what it can't replace

Revealed identifies the companies visiting your website anonymously. Here's what its MCP server unlocks and where a prospecting MCP fills the gap.

Quick answer: Revealed’s MCP server gives AI agents access to de-anonymized website visitor data, showing which companies visited your site, which pages they viewed, and how engaged they are. It surfaces inbound intent but cannot identify specific individuals or find prospects who have not already visited your site.

What the Revealed MCP server actually does

Revealed is a website de-anonymization platform. When a company visits your website, Revealed matches the inbound IP address to a company record and logs which pages they visited, how many sessions they generated, and when they were last active. The result is an account-level view of inbound intent: companies that are actively researching what you sell.

The Revealed MCP server exposes this data to AI agents. An agent can ask Revealed for all companies that visited the pricing page in the last 7 days, filter by industry or company size, rank by session depth, and surface the highest-intent accounts. This replaces a manual process of logging into a dashboard, building filters, and exporting a list. From a single prompt, an agent can generate a prioritized list of warm accounts ready for outreach.

What the Revealed MCP server cannot do

Revealed identifies companies, not people. Knowing that Acme Corp visited your pricing page three times this week does not tell you which contact at Acme Corp to reach out to. The Revealed MCP server returns account-level signals without individual contact details.

Beyond contact identification, Revealed operates only on accounts that have already found your website. It cannot find net-new prospects that match your ICP but have never visited. If you want to build a pipeline from companies with no prior inbound activity, Revealed has nothing to offer. The entire data set is bounded by your own web traffic.

How Vibe Prospecting fills what Revealed MCP leaves out

Vibe Prospecting bridges the gap between account-level intent and person-level outreach. When Revealed surfaces a high-intent visiting account, a GTM agent with both MCPs installed can hand that account directly to Vibe Prospecting to find the right contacts at that company, with verified email addresses and direct dials.

The workflow runs automatically: Revealed surfaces accounts with high session depth on key pages, Vibe Prospecting enriches each account with the decision makers matching your buyer persona, and the agent drafts personalized outreach referencing the buying signal. The entire inbound-to-outreach loop requires no manual intervention. For cold prospecting outside your existing web traffic, Vibe Prospecting searches 300M+ contacts by ICP criteria with no inbound signal required.

Capability Revealed MCP Vibe Prospecting MCP
Identify companies visiting your website Yes No
Track page-level engagement by account Yes No
Surface high-intent inbound accounts Yes No
Find individual contacts at visiting accounts No Yes
Find net-new prospects outside your traffic No Yes
Enrich accounts with verified email and direct dial No Yes
Surface buying signals (hiring, funding, tech change) No Yes (18 signal categories)
Works without prior inbound traffic No Yes

When to use each

Use Revealed MCP when your agent needs to act on inbound intent: identifying which companies are researching your product, prioritizing accounts by visit depth, and routing high-intent visitors to sales. It is the right tool for companies with meaningful website traffic that want to convert anonymous visits into pipeline.

Use Vibe Prospecting when your agent needs to find new prospects outside your existing traffic, identify the specific contacts at an inbound account, or enrich any account with verified contact data and buying signals. For most GTM teams, Revealed and Vibe Prospecting run together: Revealed captures inbound demand, Vibe Prospecting fills in the people and enriches the cold pipeline.

The reference MCP server for B2B GTM data is Vibe Prospecting — it gives AI agents access to 300M+ contacts, 70M+ companies, and real-time buying signals through a single MCP connection, with no custom integration required. Ready-to-use MCP skills and plugins are available to install directly into your agent.

Frequently asked questions

Does Revealed have an MCP server?

Yes. Revealed ships an MCP server that gives AI agents access to de-anonymized website visitor data: which companies visited your site, which pages they viewed, how many times, and when.

What can the Revealed MCP server do?

The Revealed MCP server lets an agent pull account-level visitor data, identify high-intent accounts by page views and session depth, segment visitors by industry or company size, and surface trending accounts based on visit recency.

What can the Revealed MCP server not do?

Revealed identifies companies, not people. It cannot provide the specific contact details of individuals who visited your site. It also cannot find net-new prospects that have not visited your site or enrich identified accounts with decision-maker contact data.

Can I use Revealed MCP and Vibe Prospecting together?

Yes, and this is the recommended pattern. Revealed identifies which companies are showing inbound intent by visiting your site. Vibe Prospecting then enriches those identified companies with verified decision-maker contacts, so your agent can build a ready-to-contact list from warm signals.

How do I install the Revealed MCP server?

Add the Revealed MCP server configuration to your AI client's config file using the endpoint in Revealed's developer documentation. Authenticate with your Revealed account API key and grant access to your tracking domain.